SEO 2.0 is the fastest way to move your website from “nowhere to be found” to first-page rankings on the search engines. Think of it as SEO video that uses video marketing to expand your reach, amplify your message, and garner you first-page rankings. You, more than anyone else, understand the value of the products and services you offer. But you cannot get what you are selling into the hands of the people who need it if they cannot find you. Some owners feel pretty proud that their business pops up in the search engines when people do a direct search for their business name. However, that is not what people are looking for. If you are selling widgets, you want to be found easily when people are specifically searching for widgets. When it comes to the value of online real estate, it is pretty much the businesses on the first page and then everyone else.
Today, people are flocking to the Internet to find the things they are looking for. People are now spending more time on their phones and computers than they are in front of TVs. Therefore, your web presence is critical to your business success. Even more important is that you have an effective online presence. One of the most effective ways to build your presence online and get in front of the most eyeballs is being found in a video business directory.
Your video branding strategy is a key part of your effective SEO 2.0 campaign, and it is most effective when combined with the power of YouTube. Much of the time people spend online is spent watching videos, and YouTube is by far the number one place where people are doing it. The keyword YouTube is searched for nearly 1.7 billion times per month. This means that even though it is the second largest search engine, it is perhaps the most important place for you to be. This is good news for you because it also happens to be one of the easiest places to be. With a touch of a button, you can upload and host your content for free, which means it is the perfect fit for your small business budget.
People process information much differently while watching something rather than reading something. Sales pages are a powerful tool for converting visitors into buyers–and you should continue using them!–but imagine how much more powerful they can be when you marry them with video branding. This allows your audience to engage with you on a deeper level. In addition, it is easier to watch than it is to read, and you are able to carry your viewers through the sales process the way that you want to. You cannot skim a video. You are able to employ a wider range of subtle marketing tools to keep the audience engaged and move them through the buying process.
YouTube Branding and Data Mining
Executing a YouTube branding strategy also allows you to gather an enormous amount of data that you would not have access to any other way. For instance, you can geographically see where your views are coming from and what time of day people are watching. This tells you a lot about your audience. The more you know about the people watching, the more you are able to capitalize on their unique buying patterns. If you know who is watching, it is easier to target your efforts toward building relationships with those viewers because you know more about them.
However, finding the best strategies for your YouTube branding campaign often includes a lot of trial and error. That is the natural process of life. In the business world, though, that trial and error equate to time and money spent. You can follow some of these tips to cut out some of the learning curves and get the most out of your small business budget.
Focus On Your Marketing Pitch
You can cut down on the trial and error of the success of your campaign by staying focused on your marketing pitch. Do not get so caught up in the excitement of experimentation that you lose sight of the main goal, which is to convert viewers into buyers. As you craft your strategies, make sure that “entertainment” is taking a backseat to “conversion.” Your marketing pitch needs to remain front and center. Going viral would be awesome. The more views the better. However, views cannot compete with dollars. You are looking for clients over fans. If your campaign is not converting, then you are still stuck in the trial and error phase, so be sure to maintain your focus on what is most important.
Tell Your Business Story
That being said, it is still very important to tell your business story in an engaging, creative way. YouTube favors the amount of time people watch over the number of likes that you get. That is because the proof is in the pudding. If people are watching your material until the end, it proves how watchable–and therefore desirable–it is. The longer people engage with your content, the faster you will move from “nowhere to be found” to first-page rankings. In addition, a good presentation will increase the likelihood that it will be shared, which amplifies your reach even further.
As you position yourself as someone others can relate to, more people will watch and will watch longer than they would if you were peddling canned commercial clips. Tell your business story in a personal and authentic way in order to create a relationship with your viewers. In the world of business, relationships are king because they are incubators for trust, and trust means dollars. People make decisions first with their emotions, and then use their logic to make their feelings make sense. If you can make potential clients feel like they want your product, that desire will be enough to get them to talk themselves into making the purchase.
Sharing your business story and presenting information through a video format also makes it easier for people to understand complex or new ideas. For instance, if you are a pioneer in your industry, you are tasked with having to help people first understand the need for something new, and then trying to sell it to them. Video branding simplifies this process, as it automatically leverages the presence of your brand. Even if you are a veteran in the industry and offering a service similar to others out there, this is a powerful avenue for being able to share your ideas in a way that they can be easily received by your target audience.
SEO Video Always Needs A Call To Action
Your SEO video is just one step in the conversion process, and you want to make the next step–whether it be buying, subscribing, or opting in–as easy as possible to take. You have to explicitly tell your viewers what to do next. Do not assume they will just know what you want them to do. That means that you need to tell them to visit your website, opt in, or to call you–whatever it is that you want them to do next.
Conclusion: Cut Corners By Advertising With The Video Business Directory
Implementing these tips into your SEO 2.0 strategies will still require a bit of trial and error. It is important to commit the time, energy, and resources necessary to create an effective web presence through your video marketing campaign, but you can cut right to the chase by working with professionals like The Video Business Directory who have already done the trial and error to determine the most effective way to move you from “nowhere to be found” to the first-page rankings. If you would like to learn how you can eliminate the stress and the learning curve of trying to do this yourself, visit TheVBD.com and click on “Advertise With Us” to explore the hassle-free, done-for-you options that fit comfortably into your small business budget.